The proper use of typography has always been a staple of creating great design. Unfortunately, the evolution of typography on the web has been both limiting and frustrating since the advent of the World Wide Web. Up until 1995, there was no mechanism to control font display on Web pages until Netscape introduced the font [...]
Web design trends can often appear and vanish in what seems like the blink of an eye. For example, bitmap or “small” fonts dominated web design about a decade ago as an emerging trend, and quickly gave way to more legible typographic solutions. However, a few trends can stand the test of time and define [...]
What is Brand Equity? Brand equity is described as the value premium a company gains from a product with a recognizable name when compared to its generic equivalent. Brand equity is considered an intangible asset that depends on associations made by the consumer. Positive brand equity can add significant value when a product is well recognized [...]
In 1951, Hideo Yoshida, the president of one’s of the world’s largest advertising networks, Dentsu wrote “10 Spartan Rules” to inspire his employees. To this day they can be found on the wall of every Dentsu building around the world. 1. Create work for yourself; don’t wait for work to be assigned to you. 2. [...]
As the world population continues to increase rapidly, resources are becoming more scarce. According to the U.S. Census Bureau, people will only have 25% of the per capita resources by 2050 when compared to 1950. Accordingly, we must make changes in our individual lives as well as the way we run our businesses. Sustainability is [...]
Choosing a designer can be a daunting task, especially for a client who hasn’t contracted with an agency or designer in the past. For many, selecting a designer with a strong portfolio would seem like the obvious and perhaps only step. Unfortunately, this is not the case, as there are several other factors to take [...]
You’ve inevitably heard the term “social media” by now. If not, you’re probably living on a remote island and aren’t reading this article. Simply put, social media is the combination of technology and social interaction. Twitter, Facebook, MySpace and YouTube and LinkedIn most likely come to mind when thinking about social media. Social media gives [...]
The Design Ladder was developed by the Danish Design Centre (DDC) as a tool to measure the level of design activity in Danish businesses. The DDC hypothesized that design-driven companies were much more likely to develop new or innovative products compared to those that were not. In 2003, the DDC set out to prove their [...]
What is page architecture and why is it important? Simply put, page architecture is the way in which a printed piece or web site is laid out. A printed document such as a magazine or booklet is constructed of many individual pieces which must be unified in a clear, ordered statement that appears purposeful and [...]
What is the first step to effective branding? Effective branding begins with understanding the target audience of a product or service. Identifying the target audience is crucial to strengthening your brand’s effectiveness. A target audience is the group of people within the target market in which the message is custom is tailored to. Thorough research [...]
